Google

Wednesday, September 26, 2007

Mitsubishi Cedia LPG

The new version of the Cedia will be called Cedia Select. The dual fuel car is powered by petrol and LPG.

The fifth largest automaker in Japan, Mitsubishi Motors Corporation stands thirteenth globally. Founded in April, 1970, the company has its headquarters in Tokyo, Japan. Strategic alliances saw the company perform strongly in the 1970s and the '80s during which period it increased its production capacity to over 1.5 million units. In a JV with HM, the company's Indian endeavour began with the Lancer which sold well and also posed quite a challenge to the Honda City. This led the company to introduce models like the globally successful SUV, the Pajero and later the Cedia and Montero. Mitsubishi in India has been unable to mirror the success of the Lancer and finds itself in a tough situation today since even the service costs are higher compared to its direct rivals. Having seen its premium sedan and the SUVs not performing as per expectations, maybe a good small car could turn the tables around for them.




Mitsubishi's Cedia never exactly set fire to the charts in India. Sure it is a popular car abroad, but with a more powerful engine. The detuned Cedia has been a rare sight on Indian roads, quite unlike its older sibling the Lancer. Mitsubishi know plans to change all that with the launch of the dual fuel Cedia Select.


In milieage-conscious India, diesels and dual-fuel cars have seen reasonable success, the diesel versions often cannibalising the original petrol variants. In the recent past, Maruti offered a dual-fuel Wagon R.


The company said today that the duel-fuel kits in the Cedia Select will be factory fitted, utilise the sequent-type technology for effective performance on LPG fuel and will have a 32-bit microprocessor. The Cedia Select cars would be priced at rs 8.6 lakh, ex-showroom


No comments: